In the dynamic world of live streaming, Noice stands out as a platform that redefines user engagement and creator support. By offering a unique blend of real-time interactivity and community-focused features, Noice ensures that viewers are not just passive spectators but active participants in the streaming experience. This innovative platform empowers viewers to engage actively through predictions, points, and customizable avatars, transforming the traditional livestreaming experience into an interactive and immersive journey.
We spoke with Drew, the VP of Growth at Noice, to delve into the company’s innovative approach and future plans.
A Journey into Gaming and Tech: Drew’s Background
Drew’s journey into the gaming and tech industry began at a young age.
“I originally, at 18, ran an agency that we grew from about 5-10 people to over 100, working with various esports teams and media outlets,” Drew shared.
His passion for gaming, which started with playing semi-professional Call of Duty, eventually led him to Noice. “I came across Noice through a previous colleague. My first thought was, ‘This is cool. This is different.’
Reflecting on his career transition, Drew noted, “I’ve been a gamer my whole life, watching content and engaging with the community. Leaving my job about a year and a half ago gave me the chance to explore new industries, and tech was a natural fit. Noice checked all the boxes for me—it’s innovative, community-focused, and offers a new way to experience streaming.”
The Vision and Goals of Noice
Noice’s mission is clear: to drive innovation in the livestreaming industry. Drew emphasized, “We want to force other platforms to innovate. It’s been the same for too long.” Unlike traditional platforms that focus on stealing or putting down competitors, Noice aims to offer more to creators, creating new revenue streams and helping them build larger, more engaged communities.
At the heart of Noice’s innovation is its commitment to real-time interactivity. “We want viewers to feel like they’re part of the action, not just watching it,” Drew explained. “Viewers can make predictions, earn points, and customize their avatars, transforming the streaming experience into an interactive and immersive journey.”
Future Plans Post-Beta
As Noice prepares for its full launch, several key factors are under consideration. “We need to ensure our unit costs are in place and that we can scale accordingly,” Drew explained. Stability and performance are crucial. “Do we have enough confidence in the platform being ready to go out at scale? It’s all about testing—that’s what a beta is for.”
One of the standout features of Noice is its ad-free viewing experience. By eliminating forced advertisements, Noice allows viewers to enjoy uninterrupted streams. “Our goal is to make sure that viewers have the best experience possible,” Drew said. “No forced ads means more focus on the content and the community.”
Livestreaming Landscape and Noice’s Position
Drew is optimistic about the current state of the livestreaming industry. “Competition is increasing, which is good for overall success,” he noted. Noice is positioned uniquely to offer more engaging and interactive experiences, aiming to create healthier work-life balances for creators through innovative revenue streams and engagement opportunities. “We believe that more engagement leads to more opportunities for creators, allowing them to thrive without burning out.”
Addressing Controversy and Community Health
Noice is committed to inclusivity and positive community values. “We aren’t at a place where we will be platforming people with racist, misogynistic, or non-inclusive messaging,” Drew stated firmly. The platform is careful about the creators it hosts, ensuring that the content aligns with their values and fosters a supportive community.
Discussing their stance, Drew added, “We’ve looked at how other platforms handle controversial content. We want to be somewhere in the middle, closer to Twitch’s approach, ensuring that our community feels safe and inclusive.”
Noice also opens its doors to game developers, offering a unique opportunity to integrate their games into the platform. “This integration not only enhances player engagement but also aids in retention, providing a holistic ecosystem where developers and players can thrive,” Drew explained.
Unique Features and Benefits of Noice
Noice offers a plethora of features that set it apart from competitors. The interactive prediction games, for example, provide a new layer of engagement between creators and their communities. Drew highlighted, “At the moment on any platform, a creator uses their voice or text to engage with their chat; it’s kind of basic. Our games add another layer on top of that.”
Monetization opportunities are abundant on Noice. Creators can earn through custom cards, cosmetics(eventually), and rewarded ads. “We have a 70/30 revenue split on custom cards and subs through the platform. Also, we have rewarded ads similar to mobile gaming where you choose to watch an ad to earn game currency,” Drew explained.
Noice is also pioneering the first-ever version of creator cosmetics, allowing creators to generate and sell their own in-stream items. This innovative approach not only provides additional revenue streams but also deepens the connection between creators and their audience. “Creators can create custom cards that have benefits for viewers. People can purchase those cards to support creators, and creators earn a significant share of the revenue,” Drew elaborated.
Call to Action: Experience Noice
Drew concluded our interview with a personal invitation: “Try it out. Play the stream. I don’t think any words I can offer or any explanation I or you can give replicates understanding Noice. It’s open for everyone to try.”
Noice is setting a new standard in live streaming with its focus on real-time interactivity, seamless viewing, and community support. Whether you’re a viewer looking for an engaging experience or a creator seeking growth opportunities, Noice offers a dynamic platform tailored to meet your needs. Explore more about what Noice has to offer and experience the future of livestreaming today.
Try Noice here!